2010年12月13日星期一

There's no question that the route Apple has taken is genius

There's no question that the route Apple has taken is genius; they've built a "computer" that's so obvious and easy to use that anyone can pick it up and understand it gpad immediately. And there's a lot to like, particularly in some of the innovative and engaging applications being built by third party developers right now, like the Marvel app, TweetDeck, or SketchBook Pro. But there are holes here too -- big ones -- and not just in the user interface. For starters, ipad dock as we mentioned earlier the iPad doesn't support multitasking, save for Apple's own applications: Safari, iPod, and Mail. Everything else you use on the device is a jump-into and then jump-out experience, which means that for things like IM apps, you're either having a conversation or you're not. For those of us who are used to the ipad keyboards iPhone way of doing things, that's at least familiar, but if you're looking to have a conversation while getting your email in order (as you would on a laptop), you're out of luck. The same goes for those of us who like to keep a Twitter app open in the background to monitor updates. Even updating settings or downloading software is a chore due to the stop-start nature of the OS. You just have to go one. at. a. time. That's almost acceptable for a smartphone -- you don't expect laptop performance -- star headphones but this is different. Admittedly, there aren't a huge number of scenarios where you need to be multitasking, but it's not uncommon for Engadget editors to keep a running IRC session, AIM, a browser, Twitter app, Skype, and music player open at the same time, and we suspect a lot of you out there do the same (or similar). So how much of a stumbling block is the lack of multitasking? The honest truth is that a large number of users won't notice or care, which is why it's easy for Apple to ignore the problem (or claim that their OS supports the functionality because they allow a handful of their native apps to run in the background). For the rest of us, this is starting to feel just like copy and paste -- a problem so obvious and so easy to fix that it's just perplexing Apple doesn't come up with a solution and end the conversation. The iPad may do many things better than a netbook, but multitasking is not one of them. Adding difficulty to that lack of multitasking is the way the iPad handles notifications. As you know, Apple provides a method of iphone 4 case utilizing push notifications to circumvent backgrounding an app. For instance, with AIM set to deliver push messages, you can still see what your contacts are IM'ing at you, and jump back into the app when you need to respond. That's all well and good, but Apple is still handling notifications in the same terrible, interruptive manner that it uses on the iPhone. Namely, pop-up messages that must be dismissed by the user. Imagine if you had to repeatedly click "OK" on a pop-up window which froze you out of the application you were working Bluetooth in every time you got an IM on your laptop, and you'll start to get the idea. Again, this isn't great on a phone, but hey -- it's a phone. On your revolutionary new computer-like device? It's extremely annoying. You can always set the notifications to just a sound and badge, but we know Android and webOS handle this more elegantly, and can't figure out why Apple won't do the same. To put a point on the iPad's UI and the user experience: there is no question that Apple has created an engaging, simple, and surprisingly powerful platform for this device. For many of the applications -- especially some of the third party titles starting to trickle out -- the stuff people are coming up with is insanely clever,phone jammers just plain cool, or both. For many consumers, it will be easy enough to accomplish much of what you would with a netbook or laptop on the iPad, and yet other experiences will extend far beyond what you would do on a typical computer. It's not a laptop replacement, and this OS can't do everything a laptop can do -- but maybe it doesn't have to. Included applications We're not going to go super deep into all of the bundled applications, but we feel quite a few deserve special mention. There are brand new applications that are hugely important to what the iPad is and does, and we wanted to take a moment to give an overview and opinion on what we felt really stood out. Mobile Safari Apple promises that web browsing on the iPad will be, to quote Steve Jobs, ipad cover "The best browsing experience you've ever had." Let's just go over that one more time -- Steve Jobs says that the browsing experience will be the best you've ever had. So, is it? Well, we can tell you this: the browsing experience on the iPad is amazing. It is smooth, fast, and fluid. The screen displays beautifully in landscape or portrait, the scrolling is buttery, touch response is out of this world, and you can easily pinch-to-zoom all over the place with nary a hiccup. The finger-based navigation really is kind of spectacular, and it makes browsing weirdly like rediscovering an old friend. Other additions to the app like a proper bookmarks bar, use of toolbar drop downs, and an improved tab grid make it ipad stylus a pleasure to use. It is without question one of the best browsing experiences we've encountered. But is it the best? Well, not really. Why, you ask? Well that answer is simple and extremely complicated at the same time. Currently, there is a web standard called Flash, developed by a company named Adobe, which allows for the easy insertion of rich media into webpages. That's everything from streaming video and audio files, online gaming, to entire websites made using its broad and deep development tools. The penetration percentage for Flash on PCs around the world is something like 98 -- that's almost everyone -- and many, many sites employ the standard on their pages. When we say many, we mean most if not all of the pages you typically visit use Flash to display some of their content. The iPad browser doesn't support Flash, and won't support Flash, perhaps ever. Apple has not only turned away from what is the industry standard for rich media in webpages, but it instead is pushing a newer standard called HTML5. Apple has been very successful thus far in moving its agenda forward and bringing websites into the fold of HTML5, but we're talking maybe, say, one percent of websites on the internet. Probably way less. So what does this mean for an end user? Well it means that when you visit a site like Hulu, HBO, NBC, Lala (which ironically, Apple just purchased), Engadget, Gizmodo, or many, many others, you will have a broken experience. That means there will be certain elements of these sites (in the case of HBO, the entire site itself) that simply won't work. Now, we're geeks. We get it. We know what's going on when a site shows the broken plugin icon, or says we need Flash. But to the wide world of "everyone" that Apple wants to sell this product to, this will result in a confusing and frustrating experience... a broken experience. That may ipad case be fine to Apple, but it isn't fine to us, and shouldn't be fine to the rest of the world. As an aside, we've been surprised other iPad reviews have not been more forthcoming in pointing this problem out -- this is not a small thing; it's is a major deficit in the iPad's browser. Now keep in mind we're not saying we love Flash and want to marry it -- in fact, we'd love to see a less CPU intensive format take its place -- but HTML5 isn't that format, at least not yet. It's important to understand that a lot of users will see the lack of Flash as a drawback, even if Apple doesn't like the standard, and even if Safari on the iPad is a brilliant experience (which it frankly is).

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