2010年9月10日星期五

Follow the Mobile User

Compare Versions of Windows Mobile Windows Mobil

Windows Mobile 6.5 makes it easier to stay connected and manage your busy life―from just about anywhere. Now you can see why your phone has been buzzing or beeping in your pocket in just a glance,solar keychain, even if your phone is locked. You’ll see new e-mail and text messages,satin babydoll, missed calls and voice mail notifications,headphone adapter, along with the date,pen camera recorder, time, and next calendar appointment. You can go right to that new text message so you can respond quickly and get on with your day.

Other enhancements include the latest Internet Explorer Mobile,yellow flower girl dresses, which lets you browse the web just like you do with Internet Explorer on your PC.1 The new customizable Today screen lets you access your favorite programs with a single touch. Plus,pmp mp4 player, with the new Microsoft My Phone and Windows Marketplace for Mobile services, you can easily back up your data to the web and download apps that help you do more,green led watch, be more productive,voice recorder pen, and have more fun on the go.1

Windows Mobile 6.5 runs on a growing variety of phones,headset for ps3, including touch screen phones with slide-out keyboards,3.5 earphone, sleek full-keyboard smartphones,mini touch screen phone, and compact flip phones. The following table compares Windows Mobile 6 versions,best ipod earphones, highlighting the new enhancements to Windows Mobile 6.5.

Follow the Mobile User

and the gap in query diversity between desktop and high-end mobile devices is shrinking.13 People want all the world’s information on their most personal of personal computers, and we need to offer browsers that scratch this quintessential itch.

Thanks to an influx of smarter phones,cheap portable dvd players, many mobile users can now reach 3rd party software with a single tap or click. And in Google’s case, this desktop-like experience increases search traffic by many orders of multitude.16 Why? Because it provides a frictionless onramp to search results. Likewise, and prior to its v5.0 release in February 2009,wedding dress shops, Google Earth saw more activations on the day of its iPhone launch than any other day in the product’s history. Why? Because the iPhone’s App Store and on-screen layout make it easy to find, try and access mobile data services.

ITU, 2009
Gartner, 2009
comScore, 2008
eMarketer, 2008 and 2009
Google internal
Google internal
MetroPCS, 2009
J.D. Power, 2008
January phone bill, redacted
Canalys, 2008
Google internal
Google internal
“Computers and iPhones and Mobile Phones, oh my!”, 2009
Opera, 2008

Google internal

This guest post is written by Vic Gundotra, Vice President of Engineering for Google’s mobile and developer products. (Prior to Google, he spent 15 years at Microsoft, most recently as their GM of Platform Evangelism.) Vic credits his now-7-year-old with forecasting the importance of mobile data access, and now carries at least 4 phones at all times. Fortunately, he had two kids before adopting the possibly-prophylactic habit.

 

Users “get” the web, and they’ve known for over 10 years that the browser is the thing that takes you there. Likewise, more and more of today’s killer applications are the Amazons and Facebooks of the world,star headphone, not software that you download to a local machine. So it should come as no surprise that mobile users want phones (and browsers) that put a fully-featured internet in their pocket.

Metro’s “secret” is a free month of web access at signup, with the option of flat-rate, unlimited data thereafter.7 As a result nearly half of Metro’s subscribers use the web on a regular basis. (It’s also worth mentioning that MetroPCS was recently recognized for excellence in customer satisfaction.8)

Google’s mobile traffic reflects these milestones — having quintupled since 20075 — and it underscores users’ appetite for mobile data services. But as a community of operators, device manufacturers and software providers, we continue to get in their way. In short, and as a general rule,china phone watch, we make it too costly, too unfamiliar,vintage led watch, and too difficult to do anything beyond voice calls.

 

In reply I offer up three suggestions: simpler data plans,wifi gsm phones, better web browsers, and a smoother on-device experience. And in each case I’ll use Google traffic numbers as a proxy for total internet usage and user happiness.

Simpler data, better browsers, and a smoother experience

Disclaimer: As a Google employee using internal data to carry the weight of this article,quad band tv mobile phone, I owe it to the reader to lay bare my economic incentives: the company I work for has a financial interest in the broad and sweeping adoption of the Internet-as-we-know-it. Indeed, more internet users leads to increased web usage, which often leads to more Google searches and downstream ad clicks. I use Google data because it’s what I know best, and because it reinforces my industry-facing remarks, but make no mistake: I’m fundamentally interested in what’s good for the mobile internet. It just so happens that this is also good for Google. With that said, I hope you’ll find value in the words and data that follow.

Friction is fugly

In contrast, many operators subject users to a labyrinthine set of data options, from pay-as-you-go to daily caps with significant overage charges. Now,mobile phone buy, can you imagine paying your at-home internet provider for every page load? Or needing to know the size of a website before visiting it? Or managing your monthly download quota across your entire household? It’s simply not practical, and it’s all the same internet, so why do we treat mobile users as second-class citizens? Case and point: my colleague’s January phone bill contained 27 pages of itemized data charges, spelled out in excruciating detail.9

We have to surprise and delight users with fast and fluid interfaces. Friction is just fugly.

Unless we declare flat the new phat — and soon — I fear Occam will do something terrible with his razor.

Similarly, users of the T-Mobile G1 and its newer WebKit browser search Google 20 times more often than Nokia Series 60 users.12

Both data indicate that it’s about usage — not just units — and this trend will continue unabated with more efficient JavaScript engines, and more sophisticated HTML5-compliant browsers.

Today the mobile industry finds itself in a unique position to do right by its users:

They want it all, they want it now

Worldwide phone penetration continues to climb at a break-neck pace, with over 4 billion mobile subscribers at last count.1 (In comparison,quad band pda, the PC industry is forecasted to see its sharpest unit decline in history.2) Prevailing economic conditions will accelerate this trend, as users consolidate pricey communication services into cost-effective, all-in-one mobile devices.3 And for the first time ever,china made phone, half of all new connections to the internet will come from a phone in 2009.4

“One web will triumph.”14 Users want all of it. And they want it now.

Consider MetroPCS, a regional carrier in the United States with just over 5 million subscribers on their 2.5G CDMA network. Over the past year, their Google search volume grew over 2.5x more quickly than another global carrier with 10 times as many users, and a 3G network.6

- Sent from my Android phone,made in china phone, with a WebKit browser and an unlimited data plan

For example: the availability of a modern web browser explains why iPhone and Android users — just 13% of the high-end market10 — represent nearly 50% of Google’s smartphone traffic worldwide.11

In the early days of mobile search, customer feedback was clear: “I can’t find Google on my phone.” And in hindsight it makes sense: unintuitive device menus and preference panes mandated 20+ mind-numbing clicks just to locate portal content15 — nevermind “off net” sites like Google. This Frankenstein’s monster of OEM, carrier, and 3rd party software made it impossible to discover — much less enjoy — mobile data services,black wedding dress, and showed a complete disregard for users’ on-device experience.

Focus on the mobile user, and all else will follow

Flat is the new phat

And herein lies the rub: users appreciate well-written software, but ease of use and on-device navigability are critical preconditions for usage. (After all, if you hide a tree in a forest, who cares whether someone hears it fall? Chances are they’ll never find it anyway.) The proliferation of app stores is a positive step in this direction, as are efforts on the part of OEMs to give developers unfettered access to low-level functionality.

The simple truth is that mobile users have wanted fast and full web access all along. Consider two quick facts about Google search behavior: the “tail” of PC and iPhone queries is significantly longer than that of feature phone queries;

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